There’s a contest SilkAir has been promoting called SilkAir Explorers. It’s good to know that SIlkAir flies to Kathmandu in Nepal. For those who don’t know, SilkAir is Singapore’s regional carrier and flies out of Singapore to countries in Asia. The plane is smaller than the usual Singapore Airlines planes and you can’t get a 2 seater as they are 3 seats on either side of the aisle. The only qualm is this seating configuration, but I guess it can’t be helped on a smaller plane. It’s great when there are 3 people travelling together though.
All these images were so new to me that I did not recognize them as Nepal at first as I have never been there.
The was a mime artiste standing so still he blended into the Art.
Found more information on this marketing website.
Singapore – SilkAir has rolled out the second phase of its “Explorers” campaign, erecting life-sized journals in key areas of the city as part of the activation phase of the event.
The engagement activity aims to encourage people to submit their travel stories and tips on the campaign’s site, which entitles them to win a year’s worth of air tickets and SGD 2,000. It will last from 4 September to 8 October. It will run at 313 @ Somerset, at the Atrium, Marina Square, Marina Court, Vivo City, East Court, Chevron House and Column Space.
At the engagement booths, each journal is designed uniquely and has its own elements. For example, the Kathmandu journal has a talent painted over to blend in with the design of the journal to interact with the public. SilkAir crew and brand ambassadors were also present to speak to passers-by about the display and campaign and distribute flyers. Traditional Nepalese music was also played in the background.
Done by creative agency JWT Singapore, the activation is part of SilkAir’s overall campaign which was launched earlier this year, and aims to use real experiences and traveller’s insights to promote SilkAir’s destinations. This was done on the basis of their research that showed people relying more and more on personal recommendations for holidays and trips. The idea behind the campaign is to support the notion that SilkAir helps to uncover the insights into undiscovered Asia.