Rootbeer Float at Happy Daze & Evil Goblins (Serangoon Gardens)

Had a rootbear float some time ago at Happy Daze, which is very close to the My Village mall in Serangoon Gardens. You’re right smack in the middle of the quiet residential estate.

I sure miss A&W. The rootbeer flat here was expensive, but I forget how expensive now. Actually you could make your own rootbeer with a can of A&W rootbeer, put your glass mug in the freezer to frost it, and buy some vanilla ice-cream and add a scoop and watch the delicious froth rise.

I am posting these old photos, just to show the importance of writing blog posts immediately after the event, otherwise our memories tend to fail us. All the little details of the day tend to get hazy.

photo by bookjunkie

I do recall that I liked this beer poster a lot. Reminded me of evil mythical creatures in fairy tales. I must say, clever advertising indeed. It’s a pity I find beer bitter.

Prompted me to find out more about the beer from Wychwood Brewery at Wikipedia:

Hobgoblin is the best-known and most popular beer brewed at Wychwood Brewery and was created by Chris Moss. … described by Wychwood as a “Ruby ale”. Jeremy Moss, Wychwood’s head brewer, describes the drink as “full bodied and well balanced with a chocolate toffee malt flavour, moderate bitterness and a distinctive fruity character with a ruby red glow”. It was the first bottled beer in the UK to feature an illustrated label, as opposed to a simple text-based one, and it is currently the 5th best-selling bottled ale in the UK.

The current motto for Hobgoblin is “What’s the matter Lagerboy, afraid you might taste something?”, challenging drinkers of pale lager, a more popular style of beer in Britain, to consume a more prominently-flavoured drink. In October 2004 and 2005, Wychwood used a variation of this motto for Halloween, “Afraid of the dark, Lagerboy?”. In 2006 a complaint lodged by a lager drinker against Wychwood to the Advertising Standards Authority that the Halloween campaign was “aggressive” and “offensive” was not upheld.

I was very impressed by the official website. Fans of Fantasy will love it. I clicked on a sleeping goblin and it shook it’s nasty fist at me. So fun. I love when companies let their imaginations run wild.

photo by bookjunkie

I must say the people behind this place are very friendly. Not sure if they are the owners or just staff. It’s good when you can’t tell because it shows how committed they are to good service.

photo by bookjunkie

The only problem is most people tend to smoke here, since it’s open air, so it’s a bit hard to avoid the smoke.

photo by bookjunkie

About bookjunkie

Blogging about life in Singapore & recently cancer too.
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