Tag Archives: marketing

Parco Millenia: Go Go Curry Gorilla

Posted on December 17, 2011 by bookjunkie

It was a bit odd to see the ‘gorilla’ take the escalator. Haven’t tried this new Japanese restaurant yet, but they are already doing a great job with the marketing. But no matter how enticing the marketing, it didn’t work … Continue reading →

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Green Dragon Monsters among the Trees

Posted on October 16, 2011 by bookjunkie

I wonder which company is behind this new marketing gimick. It’s not the job agency monster.com, but looks a little like the monster mascot. Been seeing these near KK hospital and on the outskirts of town. Kinda cute with them … Continue reading →

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Tan Tart

Posted on September 1, 2011 by bookjunkie

Bread Talk really knows how to mine the marketing potential out of every event. Here’s the Tan egg tart in response to PE2011 and 4 Tan candidates.

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What is a Unique Visitor?

Posted on April 17, 2011 by bookjunkie

When a friend P asked me what how many unique visitors I had, I was embarrassed that I had absolutely no idea.  And silly me was too embarrassed to just ask (P if you’re reading this it’s ok if you … Continue reading →

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New at Bishan Junction 8: Toast Box

Posted on March 3, 2011 by bookjunkie

Had a cup of hot Horlicks at ToastBox and it was good. Haven’t had this very Singaporean malted drink in a long time. This is under the BreadTalk group, just like Ramenplay and the Icing Room. But Toastbox and Ramenplay … Continue reading →

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Land of Aggressive & Pesky Marketing Tactics: Telemarketers, Flyer Distributers and Beauty Product Promoters

Posted on February 25, 2011 by bookjunkie

The marketing tactics in Singapore will drive you bonkers, the worse culprit being telemarketers.  This is because there is no protection for consumers against such pesky callers. They are pesky because they don’t seem to listen to you at all, … Continue reading →

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Scaring the Public To Sell a Product is Just Plain Dumb

Posted on October 14, 2010 by bookjunkie

Ok let me be more direct – I feel pissed. The idea is just plain dumb and inconsiderate. When I first heard about the escaped bear it seemed scary. I thought what if the bear got hold of a little … Continue reading →

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Festivals and Malls

Posted on September 5, 2010 by bookjunkie

Whenever there’s a festival in Singapore, you’ll know.  Hari Raya Puasa is on the 10th of Sepember and there were pretty lights up at Toa Payoh. The lights were for National Day, but I think they might leave them up … Continue reading →

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Vintage Ads: Singapore the sunny smile isle

Posted on July 20, 2010 by bookjunkie

Found this vintage Singapore tourism advert from 1974 where the catchphrase was Singapore the sunny smile isle.  Charming wasn’t it.   I think life was less stressful then and we probably smiled a whole lot more. Today the latest advertising … Continue reading →

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