Vintage Ads: Singapore the sunny smile isle

Found this vintage Singapore tourism advert from 1974 where the catchphrase was Singapore the sunny smile isle.  Charming wasn’t it.   I think life was less stressful then and we probably smiled a whole lot more.

Today the latest advertising campaign is on line and called ‘Your Singapore’ launched in March this year. Our previous campaign was ‘Uniquely Singapore’. I somehow miss the charm of a simple poster type advert with people in it. I must admit the 2010 website is pretty impressive, even for a local like me.  Quite a number of places I have yet to explore.

{Google image}

About bookjunkie

Blogging about life in Singapore & recently cancer too.
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