The marketing tactics in Singapore will drive you bonkers, the worse culprit being telemarketers. This is because there is no protection for consumers against such pesky callers. They are pesky because they don’t seem to listen to you at all, rattle off from a script and never take no for an answer. It totally feels like the worse kind of spam and an invasion of privacy. It makes me regret filling out any online forms or lucky draw coupons. How the heck do they always manage to get your telephone number? And they always mispronounce your name and call you at night when you’re having dinner. It’s super annoying. They also seem to be calling from China or India these days where the calls are outsourced to.
The other marketing tactic I find annoying is being assaulted by paper. This happens especially along Orchard Road where marketers shove papers at your face. It’s not very green either as most people throw these away at the nearest bin they can find. At first I felt sorry for the people handing out the paper as they are just making a living. Then I encountered flyer distributers who are really aggressive and rude. So visitors beware.
What people who drive find annoying is the advertising flyers left under the car wipers on their windshields. This can be a hazard as you sometimes don’t realize they put it there and it flaps and blocks your vision when you drive. You then have to stop to remove it, cursing all the while. This guy got it real bad as the flyer got stuck on his windscreen.
The latest aggressive marketing tactic I encountered is at the malls where ladies selling a moisturizer try to stop you to give you a free sample. When you refuse, they say, just take it to try, no obligation. Then once you take it they grab your arm and say that the sample comes with a treatment that will just take a while. It’s the whole deception tactic that infuriates me. When you refuse they take back the sample that you didn’t want in the first place! I find that some beauty and hair salons always try to make you buy additional stuff you don’t need. Hard selling is the name of the game. Upselling as well.
Banks and credit card companies set up shop and try to make you sign up for a card promising no fees forever. Yeah right. And insurance agents make me want to run and hide. When I was younger I stupidly just bought the policy so that the agent would leave me the heck alone. The strange phenomenon is, once you buy the policy they vanish into thin air. The most successful agents are also the most persistent. The nicer ones who actually care about your well-being rather than the commission they make sadly don’t make it. I had a friend who tried to be an agent, but she just couldn’t bring herself to sell me a policy she knew I was better off without. She soon changed fields. In Singapore, insurance agents are some of the highest earners around. I know because I have friends who have relatives who were rich agents and even about twenty years ago they were earning an unbelievable S$10,000 a month.
Are the marketing tactics as bad in your country? Do the same things infuriate you as well?