There are tons of bread, pastry and cake stores sprouting up all over Singapore. This is the newest one located at ION called Bread Society. I have passed it many a time but have never ventured to buy anything. This time I did, for the sake of blogging about it.
The chandelier gives the place an added sophistication. I just love chandeliers although they must be super hard to clean!
My verdict is that this place has the best display I’ve seen, comparable to Patisseries in Paris.
The tarts look the most enticing.
The buns and pastries are baked on site, and are constantly being replenished by the friendly uniformed girls in the store.
The loaves of breads look so good, but I didn’t buy any this time.
The breads and pastry available look truly enticing. No wonder this place is always seen with throngs of people milling about.
I bought the sugar butter bun, the custard slice and the Japanese Curry Bun. The Japanese Curry Bun was the best of the lost with a surprisingly spicy tasty curry inside.
I much prefer this place to Breadtalk which is a local chain store that you can find almost in any mall. (I was shocked to just find out that Breadtalk is behind this store as well! The group also owns the Icing Room, Din Tai Fung, Food Republic and Toast Box. Yikes…they are taking over our malls!)
I find the breads very inventive and great to look at, but a tad dry. They have a consultant chef from Japan which is think is what makes the store stand apart with it’s high inventiveness and visual quality of the breads. The difference between Breadtalk and Bead Society is that the former is more Asian while the latter is more European.
Hands down, the best tasting, warm and buttery buns and cakes I’ve had are from the freshly made out of the oven little bakery at the Serangoon Garden Market. Will do a post on that when I get the chance. I really hope the big chains don’t cause the quaint little bakeries to go out of business. This makes me want to patronise the little shops even more.
The Bill in Singapore Dollars:
Butter Sugar Bun: $1.30
1 Custard Brioche: $1.80
1 Tokyo Curry Bun: $1.50
Bread Society, ION Orchard #B2-19, 2 Orchard Turn Singapore 238801 T (65) 6509 4434
Operating Hours: Mon to Thu 7:30am – 10:30pm Fri to Sat 7:30am – 11:00pm Sun 8:30am – 11:00pm