5 Responses to WordPress Themes and the New Starbucks Logo

  1. whatsaysyou says:

    Very interesting and wow, a new look logo for Starbucks.

  2. Any idea what a mermaid has to do with coffee? Am I missing something painfully obvious?

    • bookjunkie says:

      great question, which prompted me to dig further….this is what I found at the Starbucks site:

      Let’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.

      Over the last 40 years we’ve made some changes to that identity. Now we’re doing that again, to keep ourselves relevant as we evolve without ever losing sight of our heritage. But the Siren has always been there. She is at the heart of Starbucks.

      As a writer, though, I can tell you that there is a lot more to her than just the design and how she looks. This is what she means to me, and to us.

      She is a storyteller, carrying the lore of Starbucks ahead, and remembering our past. In a lot of ways, she’s a muse –always there, inspiring us and pushing us ahead.

      And she’s a promise too, inviting all of us to find what we’re looking for, even if it’s something we haven’t even imagined yet.

      She means something different to every one who sees her, who knows her. For me she’s kind of the final say on the spirit of everything I write and everything we do. Even as I’m writing this, I wonder what she thinks. (She likes it, by the way.)

  3. Hey BJ,

    Nice to see you up and running. 🙂

    I was looking at the logo and it looks like each year the siren mermaid thing is getting bigger, like it is going to jump off the cup.

    And swim right back into the water.

    I was living in Los Angeles at the time the first star bucks came out there. I remember seeing that logo actually in LA Weekly, a info free mag on corners. Then, suddenly, there were like six star bucks at all of the cool corners.

    Now I think everyone’s caffeine addiction has taken over and that’s why the company continues to grow.

    We don’t have Star Bucks in Italy BUT I’d like to say that my students like to wear their shirts. I suppose they know something cool when they see it.


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